AI & search visibility
Your buyers are asking ChatGPT. Is it naming you?
Found via AI gets your business into the answers ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews give your buyers. You find out what stops assistants quoting you and get it fixed, your key pages become answers they can quote, and every month you see whether they actually cite you.
Sixth on Bing. Seen 7,486 times. Clicked 50.
The likeliest reason: the answer was already on the page, above the results, written partly from this site's own content.
Why can you rank well and still be missing from AI answers?
AI assistants quote pages. They don't rank them. Your buyer reads one answer, and either you're in it or a competitor is.
- 01QuestionYour buyer asks ChatGPT, Perplexity or Copilot
- 02RetrievalThe assistant searches a web index, often Bing's
- 03Source selectionIt keeps pages it can read, trust and quote
- 04Cited answerOne answer, naming the sources it used
Passes step 03
Crawlers allowed · facts in plain HTML · a direct answer under a question heading · one consistent description
Filtered out at step 03
Crawler blocked · prices in an image · no quotable answer · conflicting listings
Rankings aren't quotes
An assistant needs content it can lift as a clean, self-contained answer. Page one doesn't guarantee that.
Crawlers blocked by default
Many sites block GPTBot and ClaudeBot in robots.txt without anyone deciding to.
Facts trapped in images
Prices, specs and promises inside images, PDFs or JavaScript are often invisible to the systems writing the answer.
Mixed messages
When your site, directories and listings describe you differently, models are less sure what to say about you.
The discipline that covers all four is SAGEO: search, answer and generative engine optimisation. How SEO, AEO and GEO differ
What does this look like on a real site?
Here's the evidence from fxstrength.org, a free currency-strength tool and education site run by Found via AI. Every number comes from its Bing Webmaster Tools, Google Search Console and analytics exports, and the exports are available to see.
92%
of Google clicks were branded searches
Google navigates. AI acquires.
Almost everyone who clicks through from Google already knows the site's name. New visitors find it elsewhere.
19,901
Bing AI citations, 25 Jul – 7 Oct 2026
Quoted about 265 times a day.
Bing counts how often AI answers cite a site. That's where the clicks went: into the answers themselves.
1,487
visitors from ChatGPT, 16 Jul – 10 Oct 2026
Twice the visitors of organic search.
Over the same dates, Google and Bing organic search combined sent 739. And ChatGPT's web search has relied heavily on Bing's index, the channel most companies have never looked at.
Context for these numbers. The site sits in a narrow niche with few competitors, where results like these come faster than in a crowded commercial market. What carries over to any market is the method, and the habit of measuring.
Read the full case study, with every figure and where it comes from
What changes on your site?
Before
<img src="pricing.png">Assistant reads: nothing
After
<h2>How much does it cost?</h2>
<table>…</table>Assistant reads: your prices, in your words
- 01
Foundation
AI crawlers let in, key facts moved into plain HTML, structured data that matches your pages.
- 02
Answers
Your buyers' real questions, answered on your site in a form an assistant can quote.
- 03
Consistency
One accurate description of your business across your site, directories and listings.
- 04
Measurement
The same buyer prompts run monthly in ChatGPT, Perplexity and Gemini, screenshotted and dated, so you see what moved.
Where do you start?
With a free check. Your buyers' questions are run through the main AI assistants, the answer box on Google is checked, and your site is tested for machine-readability and consistency. It takes about an hour.
You get a dated one-page report, a three-minute video and the one fix to make first.
Not ready to talk yet?
The AI Visibility Checklist. Ten things to check on your own website to see whether AI assistants can find, trust and quote you, using free tools. Includes the overlooked step: the one search engine report that shows AI citations.
Who is behind Found via AI?
Vincent, from Singapore. Fifteen years in marketing: co-founder of a design agency whose clients included Swarovski, Renault and Microsoft, in-house at an SGX-listed group, and founder of a company in Tokyo built to a team of ten. You work with him directly, from the free check to the monthly report.