Case study · fxstrength.org
What AI visibility looks like on my own site
On fxstrength.org, my own free currency-strength site, Bing recorded 19,901 AI citations in 75 days, while Google showed it in AI Overviews 130 times over a near-identical window. ChatGPT sent about twice as many visitors as Google and Bing organic search combined. The niche is narrow and uncontested, which made these results easier to get.
Because it's my own site, I can show you the raw exports behind every figure on this page.
What are the figures?
| Measure | Figure |
|---|---|
| Bing AI citations 25 Jul – 7 Oct 2026 · 75 days | 19,901 (≈265/day) |
| Google AI Overview impressions 23 Jul – 6 Oct 2026 · 76 days | 130 |
| Visitors from ChatGPT 16 Jul – 10 Oct 2026 | 1,487 |
| Visitors from Google and Bing organic search, combined 16 Jul – 10 Oct 2026 | 739 |
| Share of Google clicks that are branded | 92% |
| Click-through rate at Bing average position 6.2, head term | 0.67% |
| Citation share Bing reports on core queries e.g. “fx strength meter” 35.92%, “currency strength meter” 10.63% | 10–36% |
| Reach | 2,900+ users, 94 countries, organic only |
Context for these numbers. The site sits in a narrow niche with few competitors for its queries, so citations came faster than they would in a crowded commercial market. What carries over to any market is the method: make the site machine-readable, write answers worth quoting, and measure what assistants actually do.
Why does Google mostly send people who already know the site?
92% of the site's Google clicks come from branded searches, people typing the site's name. Google works as a way back for visitors who already know it, not as the place new visitors discover it. New discovery is coming from elsewhere, increasingly from AI assistants: between 16 July and 10 October 2026, ChatGPT sent the site 1,487 visitors, against 739 from Google and Bing organic search combined.
What it means for you: if you judge your visibility by Google rankings and organic traffic, you may be measuring the wrong channel.
Where did the clicks go on the head term?
On Bing, the site's main head term had 7,486 impressions at an average position of 6.2, a first-page result, and a click-through rate of just 0.67%. The likeliest explanation is that the question is answered on the results page itself, by Copilot, partly using this site's own content. The visitor gets the answer and has no reason to click.
What it means for you: falling click-through on a page that still ranks isn't necessarily failure. The traffic may have turned into a citation, and you'll only see that if you look at citation data, not just clicks.
Why does Bing matter so much for AI visibility?
Everyone optimises for Google. Bing delivered the AI citations.
In the 75 days to 7 October 2026, Bing logged 19,901 AI citations of the site, about 265 a day. Over a near-identical window (23 July to 6 October), Google showed it in AI Overviews 130 times. The two figures aren't the same measure, citations against impressions, so they shouldn't be divided into a neat ratio. But the gap is too large to be a measurement quirk.
The asymmetry is a finding in itself: Bing Webmaster Tools reports how often AI answers cite your site, while Google Search Console reports only impressions and clicks for its AI features, with no citation count. Only one of the two tells publishers when AI quotes them, which is part of why so few have looked.
ChatGPT's web search has relied heavily on Bing's index, and Bing powers Copilot. Yet almost no one optimises for Bing. Bing Webmaster Tools is free, reports AI citation data directly, and most companies have never opened it.
What it means for you: submit your sitemap to Bing Webmaster Tools and check its AI performance report. It's often the cheapest, most overlooked step in this whole field.
What was done on the site?
- AI crawlers not blocked:
robots.txtallows all crawlers, with nothing switched off by default - Key information published as plain, semantic HTML rather than images or scripts
- Organization, WebSite, WebApplication and FAQPage structured data, matching the visible content
- Pages that open with a direct answer under question-shaped headings
- Sitemaps submitted to both Google Search Console and Bing Webmaster Tools
The same techniques are used on this site. View its source if you'd like to check.
Want to know where your own site stands? The free check runs your buyers' questions through the main assistants and shows you what comes back.